So out for happy hour I met a guy (his name was Justin too) who represents several brands including 42Below vodka. We got to talking and he started about an upcoming event he had, the Denver 42Below Cocktail World Cup 2010. A local band the Swayback would be performing and about 15 local bartenders would be mixing their own unique cocktails for a panel of judges to review. The top two winners would then get to go to the nationals in New York City. The top 2-3 winners there go to compete at the World Cup in New Zealand.
Anyway, just so happens that no photographer had been booked for the event. I pulled up FrittsPhoto.com on the iPhone and gave him a business card. A few days later I had officially booked the event. Justin wanted photos of everything, the decorations, the promo girls, the bartenders, the judges, the cocktails, everything. It was going to be a long night. The event went off without a hitch though although it did run a little long.
I carried two bodies, my 5DmkII, 40D, 24-70mm 2.8 L, 70-200mm 2.8 IS L, 50mm 1.8 and my 580EX II as my extra light and a monopod.
42Below bottle, bar tending kit and 42Below wall projection
More photos and final thoughts after the fold…
42Below Ice Bucket, Shaker, Muddler in front of the ice sculpture
42Below pour, thanks bartender guy. Labels out!
42Below Custom Guitar for the winner with a back bar filled with 42Below vodka
42Below bartender preps his station before competition
Another 42Below competitor (Mark Stoddard) preps.
Tiki glasses and flowers were in favor
A true 42Below cocktail, sprinkled on top was cinnamon and nutmeg over a stencil.
Hosea Rosenberg, Top Chef Season 5 Winner, and other judges ask questions of one of the competitors.
The Winner of the Denver competition, Mark Stoddard
The top three of the Denver competition. Center, Right, will be going to compete in New York.
Tags: promotions, Work
Great pictures, great website. I look forward to seeing more!
Hi, I was looking on the web and I discovered your website. Keep up the awesome work.
Great articles & Nice a site….
[...] more photos. All in all it was a really fun party, branding wasn’t as easy to come by as the 42Below event which meant the photos and angles weren’t nearly as easy to come by. Here are some of the [...]
[...] to Mark Stoddard and all of Team USA. As it turns out Mark, from the Denver competition, was one of the top finishers in NYC and advanced to the finals held in New Zealand (home of [...]