Work

Oscar Party by Justin Fritts

Alright it's been a little while since my last post I'd like to say I've been too busy but really I've just been lazy. Plus it hasn't helped that I picked up a Nexus One. The amount of time I can spend personalizing a new gadget, setting up new apps, tweaking things, making it mine is a little ridiculous. This is especially bad when I'm replacing a gadget that has been so integral in my life for three years, the iPhone. Sadly I'd just had enough of the iPhone and of Apple, I needed something new and fun. I'm really enjoying the new phone, better screen, more open architecture and apps and it has a much better camera, not sure how much use it will get still. So cool, just need to find replacements for all those iPhone apps, most of the games can't be replaced. So anyway back to the photography thing. I was approached about doing an Oscar viewing party. It was sponsored by Moet, the official drink of the Oscars. It was a new concept, one that truthfully I wasn't sure could be pulled off.  (Alright, up until this point I typed the whole thing on the phone, trying out Swype the keyboard from that commercial about setting the record for the fastest text message ever, I'm not that fast with it still, time for a real keyboard)  The concept was to have a red carpet outside and have some photographers out there shooting photos like crazy, flashes going off, etc, give it that red carpet feel. The problem, I was supposed to figure out how to make that work. Luckily I had two friends willing to come out and help and even more luckily one of them had his own SLR to shoot some photos with.

Once inside people would stand in front of the Moet / Academy Awards wall and get their photo taken. I'd work inside and take some photos of people enjoying themselves and some of the surroundings. Still I wasn't sure two people would be enough to give it that "red carpet" feel.

Luckily the response was great, two cameras / cameramen were enough to give people that wow feel. While my two buddies worked the crowd outside I offered up photos to all that wanted them inside. During down times I walked around and snapped some more photos of people and once the party was really started I got to kick back, relax, drink some Moet and Belvedere and eat some delicious food. After some relaxing, back out there to shoot a few more photos. All in all it was a really fun party, branding wasn't as easy to come by as the 42Below event which meant the photos and angles weren't nearly as easy to come by. Here are some of the results:

Bottle of Moet on Ice

More photos and final thoughts after the fold…

Moet by the Oscar Books

Photo of a yellow brick road with Moet on it

A couple dressed up holding a bottle of Moet

Another bottle of Moet

Bartender pours a glass of Moet

There are many more photos to be found, especially of attendees, I am hosting them for all the party attendees for the next three months. Not every party can be as decked out as the 42Below event but its in the job description to make it work and to find the angles.

42Below World Cup Denver Competition by Justin Fritts

So out for happy hour I met a guy (his name was Justin too) who represents several brands including 42Below vodka. We got to talking and he started about an upcoming event he had, the Denver 42Below Cocktail World Cup 2010. A local band the Swayback would be performing and about 15 local bartenders would be mixing their own unique cocktails for a panel of judges to review. The top two winners would then get to go to the nationals in New York City. The top 2-3 winners there go to compete at the World Cup in New Zealand. Anyway, just so happens that no photographer had been booked for the event. I pulled up FrittsPhoto.com on the iPhone and gave him a business card.  A few days later I had officially booked the event. Justin wanted photos of everything, the decorations, the promo girls, the bartenders, the judges, the cocktails, everything.  It was going to be a long night. The event went off without a hitch though although it did run a little long.

I carried two bodies, my 5DmkII, 40D, 24-70mm 2.8 L, 70-200mm 2.8 IS L, 50mm 1.8 and my 580EX II as my extra light and a monopod.

Photo of a 42Below bottle with someones bartender kit with 42Below in lights on the wall behind.

More photos and final thoughts after the fold…

42Below

42below

42

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Tiki glasses and flowers were in favor

A true 42Below cocktail, sprinkled on top was cinnamon and nutmeg over a stencil.

Hosea Rosenberg, Top Chef Season 5 Winner, and other judges ask questions of one of the competitors.

The Winner of the Denver competition

The top three of the Denver competition. Center, Right, will be going to compete in New York.

More photos from the event