42Below World Cup Denver Competition by Justin Fritts

So out for happy hour I met a guy (his name was Justin too) who represents several brands including 42Below vodka. We got to talking and he started about an upcoming event he had, the Denver 42Below Cocktail World Cup 2010. A local band the Swayback would be performing and about 15 local bartenders would be mixing their own unique cocktails for a panel of judges to review. The top two winners would then get to go to the nationals in New York City. The top 2-3 winners there go to compete at the World Cup in New Zealand. Anyway, just so happens that no photographer had been booked for the event. I pulled up on the iPhone and gave him a business card.  A few days later I had officially booked the event. Justin wanted photos of everything, the decorations, the promo girls, the bartenders, the judges, the cocktails, everything.  It was going to be a long night. The event went off without a hitch though although it did run a little long.

I carried two bodies, my 5DmkII, 40D, 24-70mm 2.8 L, 70-200mm 2.8 IS L, 50mm 1.8 and my 580EX II as my extra light and a monopod.

Photo of a 42Below bottle with someones bartender kit with 42Below in lights on the wall behind.

More photos and final thoughts after the fold…





Tiki glasses and flowers were in favor

A true 42Below cocktail, sprinkled on top was cinnamon and nutmeg over a stencil.

Hosea Rosenberg, Top Chef Season 5 Winner, and other judges ask questions of one of the competitors.

The Winner of the Denver competition

The top three of the Denver competition. Center, Right, will be going to compete in New York.

More photos from the event